Good start | SDLG shines at the ARA exhibition in the United States, embarking on a new journey of internationalization for the new year

On January 31, 2025, on the third day of the Chinese Snake Year, SDLG North America made its first major international appearance since its establishment at the ARA Show in Las Vegas. As the annual event of the North American leasing industry, ARA Show gathers top brands and elite representatives from the global construction machinery industry, serving as a barometer for industry development. The first exhibition of SDLG North America not only marks its official roots in the North American market, but also symbolizes the beginning of a new chapter in its internationalization journey for the new year.

At the ARA Show, SDLG North America focused on the theme of "leading products, winning services" and created a series of exciting activities. The product dynamic demonstration carefully planned by the technical team has won rounds of applause from the audience. Star products such as loaders and excavators have become the focus of the exhibition due to their excellent performance, innovative design, and efficient solutions.
In addition, the North American company also held a grand handover ceremony, delivering a huge golden key symbolizing trust and cooperation to American customers. This not only marks the achievement of the first sales order in the United States since the establishment of the North American company, but also witnesses the reliable quality of SDLG products and the high recognition of North American customers.

In order to establish a foothold in the North American market, SDLG North America is promoting localized operations in various aspects such as company structure, personnel team building, after-sales service standards, parts center construction, and office system development. 
During the exhibition, the North American team had in-depth exchanges with multiple leasing companies and potential distributors, and detailed how the North American company can provide customers with higher operational efficiency and better solutions through a fast response service network, high-quality spare parts reserves, and professional teams.

The internationalization journey of SDLG has already begun. Since its establishment in 1972, the company has always adhered to the principle of quality first and innovative development. In recent years, with the acceleration of globalization, SDLG has continuously expanded its international market with forward-looking strategic vision, and its business covers more than 100 countries and regions around the world. In 2023, SDLG released a new internationalization strategy - "comprehensive layout, key breakthroughs, accelerating the construction of a new international market pattern", further planting network layout in South America, Africa, the Middle East, Eastern Europe, Southeast Asia, Oceania and other regions, while targeting high-end markets such as North America and Europe, and fully exploring overseas markets.

The successful debut of the ARA Show demonstrates SDLG's determination and strength in exploring the North American market, and further enhances the company's brand influence in the international high-end market. In the future, SDLG will continue to lead development with products, win the market with services, and work hand in hand with more customers to create brilliance. In the new year, Shandong Lingong will continue to adhere to its international development strategy, continuously enhance its competitiveness and influence in the international market through measures such as continuous technological innovation and product quality improvement, deepening customized development of regional markets, strengthening localization development and talent cultivation, and promote the development of green and sustainable construction machinery industry, winning more honors and respect for Chinese manufacturing in the global market.
SDLG's new journey in North America, set sail with victory!